父母和我們一樣都有夢想
不同的是：我們夢想著未來，而他們的夢想卻活在過去。隨著時間的流逝，我們離夢想越來越近，而他們卻離夢想越來越遠。
夢想不等人，從現在開始，讓父母的夢想復活。
Parents have dreams just like us, but there is a difference. Our dreams come from the future while their dreams lived in the past. As time goes, we are getting closer to our dreams while they are getting further from theirs. Dream waits for nobody, keep parents’ dreams alive from now.
雀巢怡養鼓勵子女，在情感和身體營養上的支持下，重塑父母的夢想
YIYANG encourages children to recolor their parents’ dreams with both emotional and functional support.
我們希望以張繼科為榜樣，並通過他在現實生活中的故事，鼓勵每個年輕人提供一點點關懷，以幫助父母為褪色的夢想重新著色，並開拓更多的可能性。
為什麼選擇張繼科？他的父親代表品牌的用戶，隨著年齡的增長，夢想正在逐漸褪色。
Use Zhang JiKe as a role model, and through his real-life story, we want to encourage young people to provide little drops of care to help parents recolor their fading dreams and open up more possibilities.
Why Zhang JiKe? His father represents the user whose dream is fading away when he is getting aged.
藉由主角，前金牌選手本身真實故事拍攝影片，在不同使用者渠道傳播
2018 Effie Awards Finalist