Aberlour has a rich brand heritage and a distinctive double-cask blending process. We have collaborated to boost market share in the highly competitive whiskey market while continuously refining our communication to highlight the brand’s uniqueness. Ultimately, we discovered a method to blend reading and tasting for our messaging.
We partnered with Eslite Bookstore to launch the event ‘Understanding Aberlour through Tasting,’ which aims to inspire consumers to appreciate the flavor of life through reading. This method allows each layer of the tasting experience to unfold like the chapters of a story. The event’s visual aspect also utilized the impact of layered double casks, and after several careful adjustments, we ultimately settled on this design.
Enjoying wine is like reading.
產品搭餐視覺設定