Love at first Stray
This is an idea born from the Covid-19 pandemic.
The pandemic has forced everyone to stay home, and activities that relied on in-person interaction have all come to a halt.
Even stray animal adoption has been affected.
As people isolate at home, online shopping becomes more frequent.
We found a point of convergence between physical adoption and online shopping.
People can't see the pets available for adoption.
Therefore, we take the most straightforward approach: pack your furry friend and deliver it to your home.
Participate in the event by scanning the QR code
Experience and share the feeling of having a pet at home through Instagram filters.
We successfully conveyed the message that online shopping brands are committed to helping society in addition to providing shopping experiences.
Consumers also felt the love from the pets, and all adoptions were completed after the event.
We also successfully conveyed that Taiwanese creativity can be combined with brands to achieve more.
The advertising review also encouraged us to do more:
ADFEST 2022 WINNER - eCOMMERCE LOTUS_BRONZE
AAAA Taiwan 2022 - 2 Golds & 3 Silvers
MAD STARS 2022 - 1 Bronze & 1 Crystal
The Work 2022 - 4 Acceptances